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How to Write a Brand Positioning Statement (Example & Template Included!)

When companies face the challenge of reaching new customers and markets, it’s best to consider a new branding position to drive growth. Brand positioning provides persuasive methods your business development team needs in order to cultivate and close out sales. Today you’ll learn how to create a brand positioning statement. First, though, we must understand the key aspects of it. […]

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7 Ways Social Media has Evolved in the Last 5 Years

The year was 2013: The Snowden Leaks were the talk of the country, throngs of people lined up to buy the iPhone 5S, “Get Lucky” by Daft Punk played on a loop on every radio station, Facebook introduced the edit functionality, and a newcomer named Snapchat had users sending over 60 million snaps a day. Think about it. Five years […]

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On-Page SEO: The Optimized Web Page

Are you looking to improve your ranking on Google and other search engines? Want to ensure that your website has perfectly optimized web pages that will generate a ton of relevant traffic? There are many sides to search engine optimization (better known as “SEO”), but today we’ll talk about the aspect that you have the most control over. You guessed […]

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Website Design: What is a Brand Tile?

Here at Boxcar Creative, we use Brand Tiles (or style tiles) to convey the design direction for any website or digital collateral we plan to build. Our clients often mistake a Brand Tile for website layouts. But as we usually have to emphasize, they are NOT layouts. 🙂 Okay.. SO, WHAT ARE THEY?! Brand Tiles are a design deliverable in the form […]

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Digital Agency 101: Building a Digital Marketing Team

  As marketing continuously becomes more and more focused online, it’s important to be equipped with a digital agency or marketing team that will drive your business in the best direction with experience and knowledge. We believe investing in the right team can make or break your success. You’re probably thinking – What is a digital agency and what do […]

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