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How to Create a Social Media Report

Social media marketing may seem simple: Create relevant content, post relevant content, and await business growth. However, this is just the logistical part of it. Most people don’t think about what really matters: the research and strategy usually done beforehand. In order to get the most out of social media marketing, we must identify our client’s target audience and create […]

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How To Encourage Customers To Write Reviews

How To Encourage Customers To Write Reviews Online reviews can make or break your business. Companies are relying on social media and online review outlets to inform the public on their services, connect with current and prospective consumers and spread the good word about their business. Unfortunately,  people tend to post reviews if they’ve had a really bad experience or […]

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How to Write a Brand Positioning Statement (Example & Template Included!)

When companies face the challenge of reaching new customers and markets, it’s best to consider a new branding position to drive growth. Brand positioning provides persuasive methods your business development team needs in order to cultivate and close out sales. Today you’ll learn how to create a brand positioning statement. First, though, we must understand the key aspects of it. […]

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7 Ways Social Media has Evolved in the Last 5 Years

The year was 2013: The Snowden Leaks were the talk of the country, throngs of people lined up to buy the iPhone 5S, “Get Lucky” by Daft Punk played on a loop on every radio station, Facebook introduced the edit functionality, and a newcomer named Snapchat had users sending over 60 million snaps a day. Think about it. Five years […]

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On-Page SEO: The Optimized Web Page

Are you looking to improve your ranking on Google and other search engines? Want to ensure that your website has perfectly optimized web pages that will generate a ton of relevant traffic? There are many sides to search engine optimization (better known as “SEO”), but today we’ll talk about the aspect that you have the most control over. You guessed […]

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