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Website Design: What is a Brand Tile?

Here at Boxcar Creative, we use Brand Tiles (or style tiles) to convey the design direction for any website or digital collateral we plan to build. Our clients often mistake a Brand Tile for website layouts. But as we usually have to emphasize, they are NOT layouts. 🙂 Okay.. SO, WHAT ARE THEY?! Brand Tiles are a design deliverable in the form […]

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Digital Agency 101: Building a Digital Marketing Team

  As marketing continuously becomes more and more focused online, it’s important to be equipped with a digital agency or marketing team that will drive your business in the best direction with experience and knowledge. We believe investing in the right team can make or break your success. You’re probably thinking – What is a digital agency and what do […]

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A Short History of Advertising

When you think of advertising, what comes to mind? Commercials, billboards, annoying pop-ups, and all that stuff. Your average person probably sees dozens to hundreds of ads every day across all platforms. To be honest, it’s almost impossible to avoid them unless you don’t read papers or magazines, use the internet, listen to the radio, watch television, or go outside. […]

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Tell Your Story, Part II: The Sequel

Survey the landscape. Is your takeaway on point? Do you feel like every communication gemstone is reflective of identical vertical modes, diminished in unique viability and achieving an overall flat arch of rhetorical effervescence? In other, far more human words: Do your communications sound like they come from a human or a “Today’s Interwebs Copy Generator”? As a consumer, I […]

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5 Tips for Marketing to Gen Z

For years, Millennials have held the attention of marketers around the world as they have grown to be an influential, powerful demographic. But now it may be time to shift gears a bit and take a look at their successor, Gen Z. Gen Zers were born roughly between the years of 1996 to 2015 in a completely digital world. The […]

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