Events over a decade that have transformed Marketing. Beginning with the Audit Bureau of Circulations created to now looking at the rise of social media and viral marketing. As early as 2006, these elements of social media and interactive marketing have changed the industry.

What do you think is next? Will it continue to be Social Media and if so, what will the next outlet be beyond Twitter, Facebook, etc.? How far will Mobile Marketing go? Thanks to Bob Liodice and Ad Age, please check out this interesting article at looking at our industry over the past 100 years.

Ad Age Article by Bob Liodice

We had a fantastic Happy Hour Event…Social Media is Better with Free Food and Cheap Drinks on January 12th! Boxcar Creative and Social Media Delivered had over 120 people attend to mix, mingle and learn more about Social Media and Interactive. We hope you can join us at our next event, “Dirty Little Social Media Secrets” on February 9th at Urbino in Dallas.

Boxcar Creative and Social Media Delivered are bringing in the new year with social media, interactive and how they go together! Join us at Capriccio Ristorante in Dallas,TX on January 12, 2010 for casual networking, cheap drinks, and Free food! There is a chance you could be the lucky winner of a free IPod Shuffle!

To learn more about the event and to join our Meetup group please visit:

meetup.com/socialmediadelivered

Advanced Beauty Systems came to us with one of their product lines Bodycology.  They were in the process of promoting a creative strategy - “What’s Your Bodycology?”.  The assignment was to take this newly branded product line and ultimately form an online community, celebrating the brand and the women who use the product.

The online initiative began with a banner campaign (standard/rich).  The RICH component included an in-banner quiz with email capture.   At the same time, the standard banners drove users to a landing page with the same quiz/email capture functionality.

The “What’s your bodycology?” banner campaign coupled with the insightful Media Buy of our partner, Gauge Digital, netted nearly 40,000 additional email addresses in less than eight weeks time.   The interaction rate was 24.29% for one creative and 12.12% for the other creative, which surpassed the industry standard interaction rate of 7.64% The conversion rate from visits to email sign-ups was 6% which also beat the industry rate that usually is between 1% and 6%.

Boxcar then “challenged” the above collected email database to help create MY bodycology – an online portal for women.  Emails were sent inviting users to vote on possible areas of content that would ultimately be - MY bodycology.  The potential areas of content include: Fitness, Beauty Tips, Celebrities, Health (real age), Fashion, Value, Parenting, Household Tips, Horoscopes, Nutrition, Finances, Success Stories, Editorial.  Voting was a fun, interactive experience – a true reflection of the brand.

Boxcar recently wrapped up a project with FilesAnywhere.  FilesAnywhere is one of the world’s leading providers of remote file storage.

Boxcar built the widget using Adobe Flex. Using the Clearspring platform allows the widget to share files across Social Media platforms.  Check out a demo at http://www.boxcardev.com/filesanywhere/FilesAnywhere.swf or go to http://www.filesanywhere.com to set up an account and start storing and sharing your files.

SOB - Sons of the Brotherhood is a web series focused on a mililtia believing the analog to digital switch is the government’s way of controlling our programming.  Justice and Yvonne, the leaders of the militia, decide to take over a collapsing TV station in a small town to run their own programming through the digital switch.  Join Boxcar Creative at the start of 2010 when we launch our first season of SOB - Sons of the Brotherhood….stay tuned and don’t touch that dial…

Bodycology.com was built in Flash and is an html site to allow consumers to find out their bodycology. After a successful Phase One Banner campaign, Boxcar completed the website for Bodycology and is now focusing on Phase 2 of the online campaign involving banners with a quiz and store locator within the banner. Check out the site and let us know your thoughts! What can Boxcar build for you?

Inked is a reality show concept created by Boxcar Creative to show the inner workings of Deep Ellum Tattoo parlors and the lives of the tattoo artists~

This was shot, edited and animated all by Boxcar Creative all in all…a success!

Dennys all Nighter A new and exciting relationship with The Publicis Agency provided Boxcar with the Denny’s All Nighter Campaign. The creative was provided and it was superb. Boxcar’s challenge was to make all of the components: standard banner campaign, RICH media banner campaign, and landing page all launched, live and ready to go in 9 days from kick-off until completion.

The production schedule included a live action green screen shoot, photo shoot and voice-over recording. The deadline was met and the campaign was a huge success.

Reliant Energy is a long term relationship which began in the fall of 2006. Working with Range Online Media, a SEO/tracking agency, Reliant has proven to be an exceptional partner.

With the creative direction provided by their offline agency (The Richards Group), Boxcar explores creative ways to translate this direction into the online world.

Boxcar has a series of games which have been quite successful. In one case, a “Memory Game” was recorded as having the longest interaction rate of any banner ad on the Dallas Morning News site.

• Q1 banner campaign had a2.11% expansion rate
• In May 2007 banner campaign had an average 204 sec average expansion time

In addition to the games and RICH media initiatives, Boxcar is constantly pushing to find unique ways to provide messaging specific to 5 geographic regions. One such creative received a 10.53% CTR in the Houston area.