Pepsi Yo Sumo

admin — Wed, 31 Mar 2010 17:41:15 +0000

Working with Dieste Boxcar was tasked with a 3 phase initiative to build a site that allows users to upload a profile pic, tell there story and upload supporting videos and pictures. Users are able to vote on their favorite stories and share those stories on Facebook, using a poster share function that was built into the site. The site also uses a dynamic grid system to display profile pics that users upload.

Check it out at http://www.pepsiyosumo.com

Bodycology Creamy Body Wash

admin — Wed, 31 Mar 2010 16:42:05 +0000

Working with Advanced Beauty Systems, Boxcar recently launched a new micro site to promote the new Bodycology Creamy Body Wash product line. The micro site is a host for product features, a body wash quiz the store locator to find stores that carry the body wash product line, and links back to the Bodycology site.

Check it out http://www.bodycologybodywash.com

An Art…Not a Science

admin — Mon, 22 Mar 2010 17:30:15 +0000

Recently I attended a luncheon for the DFW American Marketing Association, and I had the privilege of hearing the CMO of Mary Kay, Rhonda Shasteen, speak. After attending several, but not many, luncheons, it was refreshing to have someone just “talk”. There was no power point presentation or data showing ROI, etc., just an intelligent and charismatic speaker giving her advice and opinions after 30 years of success in business.

I wanted to share some things she shared with us. Some of this may seem like common sense, but we all need a few reminders now and then…
Marketing is an ART…not a SCIENCE - I recently read this in an article on adage.com as well. I realize we all want our measurements, our tracking, our …., but if it becomes too much of a science, we lose what Marketing is really supposed to be…an art, a creative form.

Other tips on succeeding in business and advancing your career in Marketing:
Understand Sales
Understand Operations
Understand Finance
To understand Marketing - you need to know these other elements of your company and how they are run. It will only help you do your job better.

Soft Skills to Advance Your Career - (here is where the common sense should kick in, but you would be surprised…)
Deep understanding of People
Excellent communication skills
Get yourself out of the way
Get comfortable with conflict - not look for it - but be comfortable with it
Speak the truth
Get rid of control issues - you can control your thoughts, your actions, your words - LET THE OTHER GO

Thank you Rhonda for sharing your pearls of wisdom, and I hope whoever is reading this may have learned something or be reminded of something…

Where it has been and where it is going…thoughts?

admin — Mon, 25 Jan 2010 18:13:42 +0000

Events over a decade that have transformed Marketing. Beginning with the Audit Bureau of Circulations created to now looking at the rise of social media and viral marketing. As early as 2006, these elements of social media and interactive marketing have changed the industry.

What do you think is next? Will it continue to be Social Media and if so, what will the next outlet be beyond Twitter, Facebook, etc.? How far will Mobile Marketing go? Thanks to Bob Liodice and Ad Age, please check out this interesting article at looking at our industry over the past 100 years.

Ad Age Article by Bob Liodice

Event a BIG Success!

admin — Fri, 15 Jan 2010 23:19:27 +0000

We had a fantastic Happy Hour Event…Social Media is Better with Free Food and Cheap Drinks on January 12th! Boxcar Creative and Social Media Delivered had over 120 people attend to mix, mingle and learn more about Social Media and Interactive. We hope you can join us at our next event, “Dirty Little Social Media Secrets” on February 9th at Urbino in Dallas.

admin — Mon, 04 Jan 2010 22:40:38 +0000

Boxcar Creative and Social Media Delivered are bringing in the new year with social media, interactive and how they go together! Join us at Capriccio Ristorante in Dallas,TX on January 12, 2010 for casual networking, cheap drinks, and Free food! There is a chance you could be the lucky winner of a free IPod Shuffle!

To learn more about the event and to join our Meetup group please visit:

meetup.com/socialmediadelivered

Bodycology Interactive Campaign

admin — Mon, 14 Dec 2009 17:49:06 +0000

Advanced Beauty Systems came to us with one of their product lines Bodycology. They were in the process of promoting a creative strategy - “What’s Your Bodycology?”. The assignment was to take this newly branded product line and ultimately form an online community, celebrating the brand and the women who use the product.

The online initiative began with a banner campaign (standard/rich). The RICH component included an in-banner quiz with email capture. At the same time, the standard banners drove users to a landing page with the same quiz/email capture functionality.

The “What’s your bodycology?” banner campaign coupled with the insightful Media Buy of our partner, Gauge Digital, netted nearly 40,000 additional email addresses in less than eight weeks time. The interaction rate was 24.29% for one creative and 12.12% for the other creative, which surpassed the industry standard interaction rate of 7.64% The conversion rate from visits to email sign-ups was 6% which also beat the industry rate that usually is between 1% and 6%.

Boxcar then “challenged” the above collected email database to help create MY bodycology – an online portal for women. Emails were sent inviting users to vote on possible areas of content that would ultimately be - MY bodycology. The potential areas of content include: Fitness, Beauty Tips, Celebrities, Health (real age), Fashion, Value, Parenting, Household Tips, Horoscopes, Nutrition, Finances, Success Stories, Editorial. Voting was a fun, interactive experience – a true reflection of the brand.

filesanywhere Widget

admin — Mon, 26 Oct 2009 23:18:44 +0000

Boxcar recently wrapped up a project with FilesAnywhere. FilesAnywhere is one of the world’s leading providers of remote file storage.

Boxcar built the widget using Adobe Flex. Using the Clearspring platform allows the widget to share files across Social Media platforms. Check out a demo at http://www.boxcardev.com/filesanywhere/FilesAnywhere.swf or go to http://www.filesanywhere.com to set up an account and start storing and sharing your files.

SOB- Sons of the Brotherhood

admin — Fri, 16 Oct 2009 16:55:19 +0000

SOB - Sons of the Brotherhood is a web series focused on a mililtia believing the analog to digital switch is the government’s way of controlling our programming. Justice and Yvonne, the leaders of the militia, decide to take over a collapsing TV station in a small town to run their own programming through the digital switch. Join Boxcar Creative at the start of 2010 when we launch our first season of SOB - Sons of the Brotherhood….stay tuned and don’t touch that dial…

Bodycology Website

admin — Fri, 26 Jun 2009 18:10:46 +0000

Bodycology.com was built in Flash and is an html site to allow consumers to find out their bodycology. After a successful Phase One Banner campaign, Boxcar completed the website for Bodycology and is now focusing on Phase 2 of the online campaign involving banners with a quiz and store locator within the banner. Check out the site and let us know your thoughts! What can Boxcar build for you?