Reliant Energy

Reliant Energy is a long term relationship which began in the fall of 2006. Working with Range Online Media, a SEO/tracking agency, Reliant has proven to be an exceptional partner.

With the creative direction provided by their offline agency (The Richards Group), Boxcar explores creative ways to translate this direction into the online world.

Boxcar has a series of games which have been quite successful. In one case, a “Memory Game” was recorded as having the longest interaction rate of any banner ad on the Dallas Morning News site.

• Q1 banner campaign had a2.11% expansion rate
• In May 2007 banner campaign had an average 204 sec average expansion time

In addition to the games and RICH media initiatives, Boxcar is constantly pushing to find unique ways to provide messaging specific to 5 geographic regions. One such creative received a 10.53% CTR in the Houston area.