Inked is a reality show concept created by Boxcar Creative to show the inner workings of Deep Ellum Tattoo parlors and the lives of the tattoo artists~

This was shot, edited and animated all by Boxcar Creative all in all…a success!

Dennys all Nighter A new and exciting relationship with The Publicis Agency provided Boxcar with the Denny’s All Nighter Campaign. The creative was provided and it was superb. Boxcar’s challenge was to make all of the components: standard banner campaign, RICH media banner campaign, and landing page all launched, live and ready to go in 9 days from kick-off until completion.

The production schedule included a live action green screen shoot, photo shoot and voice-over recording. The deadline was met and the campaign was a huge success.

Reliant Energy is a long term relationship which began in the fall of 2006. Working with Range Online Media, a SEO/tracking agency, Reliant has proven to be an exceptional partner.

With the creative direction provided by their offline agency (The Richards Group), Boxcar explores creative ways to translate this direction into the online world.

Boxcar has a series of games which have been quite successful. In one case, a “Memory Game” was recorded as having the longest interaction rate of any banner ad on the Dallas Morning News site.

• Q1 banner campaign had a2.11% expansion rate
• In May 2007 banner campaign had an average 204 sec average expansion time

In addition to the games and RICH media initiatives, Boxcar is constantly pushing to find unique ways to provide messaging specific to 5 geographic regions. One such creative received a 10.53% CTR in the Houston area.

GE Appliances was a pitch presentation which awarded the partnership of Dieste/Boxcar the General Electric appliance account. Actual production of the campaign is presently in planning. The challenge was to announce the GE Spanish language site to an email list of 25,000 Hispanic women. Boxcar centers the campaign around Chef Lala and the creation of a food/social network. An email campaign invites the database to join Chef Lala, enter sweepstakes, or take advantage of special offers. In addition to consistently reminding users of the GE Spanish language site, there will be a virtual recipe box, video lessons and newsletters highlighting the consumers.

RadicalBuy is the social networks answer to Ebay. Users format their unique widget with any product found in the RadicalBuy network. If a sell is made through the users widget, a commission is earned. The virtual experience allows users to make money by simply hooking their friends up with cool stuff.

The content and color of the widget can be customized to the users needs. Size of the widget is also determined by the user. It gracefully expands or
contracts all content to the determined size.

The widget was developed in Adobe Flash utilizing an AMFPHP and MySQL backend. Clearspring provided the code to allow compatibility in over
50 of the most popular social networking sites.

Fastcuts is an award winning editorial house located in Dallas, Texas. Some clients include: Taco Bell, Home Depot, Bounty and Budweiser. After designing and building their site in 2006,they returned to us in 2007 seeking complete administrative control of the site’s content. In addition, they wanted a custom FTP and CMS for both videos and news. Both videos and news are dynamically loaded into the Flash movie. Videos are compressed on the fly when uploaded, and are immediately available for viewing. The FTP was custom built for multiple files, upload activity indicator, tied to email notification, and has the ability to link in with all major upload tools (Fetch, Win FTP). The site was developed using PHP, MySQL, Flash ActionScript, and XML.

(ABPM), formed in 1994, is comprised of approximately 400 members from 100 Fortune 500 companies. This association provides members tools, resources, community and training.

ABPM approached boxcar earlier this year seeking an online solution which:

• merged 3 existing databases
• incorporated an e-commerce component (directly tied to Quick Books)
• supply an all inclusive CMS tool for all website content (ABPM & user generated content)
• include mass email functionality
• create complete new look/feel

ABPM.com site was developed using PHP, MySQL, custom architecture and code, This allows for a platform that will be flexible and expandable for additional features being launched in future development.