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5 Tips for Marketing to Gen Z

For years, Millennials have held the attention of marketers around the world as they have grown to be an influential, powerful demographic. But now it may be time to shift gears a bit and take a look at their successor, Gen Z. Gen Zers were born roughly between the years of 1996 to 2015 in a completely digital world. The […]

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The Value of Social Media Marketing

If you’ve heard it once, you’ve heard it twice: “All businesses should participate in social media.” I know that we’ve even mentioned it to you before in some of our past blog posts – All About Social Media Strategy, Social Media Campaigns for Small Businesses. While the statement is completely true, do you specifically understand why? I’ll tell ya: “Social Media Marketing can […]

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Once Upon a Time

Everyone wants to communicate. We all have a message we’re trying to send to the rest of the world — especially to those who may benefit from our products or services. At the same time, everyone wants to sound professional. We all want to sound like we know what we’re doing and we know our business. After all, would you […]

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Email Marketing: A Haven for HTML

The email marketing industry currently stands as a hefty $4.51 billion industry globally. And it’s projected to grow into a $22.16 billion industry by the year 2025. It’s safe to say that email marketing isn’t going away. If you know a thing or two about email marketing, you’ll know that when it comes to email design you have two options: […]

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The Missing Piece: Social Listening

There are many components that make up a social media marketing strategy, some more proven than others, but today we are focusing on social listening. Are you there? Good. But are you listening via your brand’s social media channels? That’s another question. Not enough businesses are. Some of you are probably wondering, “What is social listening anyway?” Social listening is […]

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