Exciting news: Boxcar is producing a commercial! Our team is feeling very enthusiastic about this project and I was lucky enough to be included in the writing process. I’ve been learning a lot this past week and a half regarding writing in advertising and I came away with three key aspects to consider when writing a commercial: visuals, time, and […]
Continue ReadingSocial media is vital to the success of any business. It’s an effective form of communication that allows businesses to gain recognition and influence, share aspects of its personality, and build relationships. These are all things that businesses need to thrive, and social media creates an accessible avenue to accomplish them. For any social media efforts to be successful, however, […]
Continue ReadingRecently, I was tasked with writing a script for a client’s video and case studies for the Boxcar website. Having always been a writer, I assumed that these would be simple tasks. It can’t be that difficult to write a two-minute-long video or a 100-word case study, right? Not quite. Luckily, I had tons of guidance from the Boxcar team. […]
Continue ReadingSocial media is an important aspect of business operations because of its prevalence and myriad benefits. Social media is massively trendy. Everyone – from clients to colleagues to friends and family – is using social media. When businesses use these platforms, they are given an opportunity to interact with these groups in frequent and informal, yet still meaningful ways. There […]
Continue ReadingIn this adventure, I learned how to update a WordPress site. This was one of the most interesting things I’ve done at Boxcar to date. I loved being able to figure out how WordPress works, and it was great to be able to do some work as part of a team. The site we were working on has these […]
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