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Abounding Acronyms

My next intern-adventure followed in the footsteps of the first in that every moment was devoted to learning something new. I spent most of the day on Lynda.com, a database of instructional videos, where I learned what WordPress is and how it works. Boxcar’s website, as well as many of the websites we create for clients, is built on WordPress […]

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An Intern’s First Look into Digital Marketing

Based on my experience in interviews and with media images, I expected an internship to be one of two things: a) lots of watching and observing other people do their job or b) lots of menial tasks, like filing paperwork or making copies. I didn’t expect to jump right in and experience what it’s like to work in the field […]

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Adding Emotion to Communication

The way we communicate in the digital space is changing. We no longer rely solely on text to get our thoughts out there. Mainly because we don’t have the time or the screen space on those little portable lifelines of ours. We have a whole new quiver of language to use like emojis, memes, giphys, images, videos and so on. […]

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Video Game Streaming: A New Marketing Messenger

For years, football, baseball, soccer and NASCAR have been battle grounds for brands. Companies pay enormous amounts of money to get their logo in front of thousands if not millions of people. Sporting events will always be solid marketing tools, but a new force is rising with a fury and that force is e-sports. Countries like Korea and China have […]

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The True Power of Social

With social media today, within a matter of minutes, hundreds upon thousands of people can view another person’s or company’s opinion and each reply with their own. The greatest achievements or the largest blunders can be shown in seconds and never erased, no matter how hard a person tries. This is the power – and risk – of social media. […]

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