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Adding Emotion to Communication

The way we communicate in the digital space is changing. We no longer rely solely on text to get our thoughts out there. Mainly because we don’t have the time or the screen space on those little portable lifelines of ours. We have a whole new quiver of language to use like emojis, memes, giphys, images, videos and so on. […]

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Video Game Streaming: A New Marketing Messenger

For years, football, baseball, soccer and NASCAR have been battle grounds for brands. Companies pay enormous amounts of money to get their logo in front of thousands if not millions of people. Sporting events will always be solid marketing tools, but a new force is rising with a fury and that force is e-sports. Countries like Korea and China have […]

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The True Power of Social

With social media today, within a matter of minutes, hundreds upon thousands of people can view another person’s or company’s opinion and each reply with their own. The greatest achievements or the largest blunders can be shown in seconds and never erased, no matter how hard a person tries. This is the power – and risk – of social media. […]

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Understanding SEO, A Starting Point

If you’ve never heard of SEO, the acronym stands for “search engine optimization.” What does it mean? Allow me to introduce Rand Fishkin, a SEO guru. Here’s his explanation of this mystical creature. “SEO is really any input that engines use to rank pages. Any input that engines use to rank pages goes into the SEO bucket, and anything that people […]

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