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The True Power of Social

With social media today, within a matter of minutes, hundreds upon thousands of people can view another person’s or company’s opinion and each reply with their own. The greatest achievements or the largest blunders can be shown in seconds and never erased, no matter how hard a person tries. This is the power – and risk – of social media. […]

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Understanding SEO, A Starting Point

If you’ve never heard of SEO, the acronym stands for “search engine optimization.” What does it mean? Allow me to introduce Rand Fishkin, a SEO guru. Here’s his explanation of this mystical creature. “SEO is really any input that engines use to rank pages. Any input that engines use to rank pages goes into the SEO bucket, and anything that people […]

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