Dexter Educational Toys

Founded on the belief that creative play is critical to development in young children, Dexter Educational Toys produces educational dress-ups, puppets, and toys for toddlers and early elementary children. We wanted to create a site that reflected the fun and playfulness of their products, while remaining clean and professional for educators looking for more effective teaching methods. We shot the entire product line (creating an asset catalog that can be used for any number of purposes), designed a site with bright, cheerful colors, and developed a shopping cart visitors could easily navigate and the client could easily manage.