When you learn that 80% of internet users own a smartphone and how mobile devices are used for over 40% of online transactions and that 80% of shoppers use smartphones during physical shopping, the question shifts from “Should I develop a mobile marketing strategy?” to “How should I develop my mobile marketing strategy?” Creating a mobile marketing strategy is a […]
Continue ReadingBusinesses and consumers rely heavily on the internet for decision making when it comes to partnerships and purchases. At the same time, businesses use the internet to reach their target audience and promote their business. Google Ads help businesses digitally reach that desired target audience through their SERP advertising and gain measurable results from it. Here are some reasons why […]
Continue ReadingWhen you think of advertising, what comes to mind? Commercials, billboards, annoying pop-ups, and all that stuff. Your average person probably sees dozens to hundreds of ads every day across all platforms. To be honest, it’s almost impossible to avoid them unless you don’t read papers or magazines, use the internet, listen to the radio, watch television, or go outside. […]
Continue ReadingSurvey the landscape. Is your takeaway on point? Do you feel like every communication gemstone is reflective of identical vertical modes, diminished in unique viability and achieving an overall flat arch of rhetorical effervescence? In other, far more human words: Do your communications sound like they come from a human or a “Today’s Interwebs Copy Generator”? As a consumer, I […]
Continue ReadingFor years, Millennials have held the attention of marketers around the world as they have grown to be an influential, powerful demographic. But now it may be time to shift gears a bit and take a look at their successor, Gen Z. Gen Zers were born roughly between the years of 1996 to 2015 in a completely digital world. The […]
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