Not long ago, Oilogic emerged as a leader in the children’s personal care market with a line of essential oil blends to help sooth common kid issues like cuts and scratches, itchy eyes and sneezes, and stuffy noses and coughs. When they decided to expand their line from just products for babies to products for kids and adults, they needed a new site to accommodate the new products and refresh their existing content. And we were there to make sure everything worked together and was easy to find. In short, we made sure this family of products website wasn’t dysfunctional.


  • strategy
  • copywriting
  • design
  • development
  • video
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Before we architected/designed/developed/launched their website, Boxcar produced a number of videos for Oilogic. We produced how-to videos, products launch videos, even an extended (and hilarious, if we do say so ourselves) video to promote their slumber and products line. These videos convey the brand's huge heart, while remaining informative and even entertaining, which is exactly what we were going for. We want Oilogic Essential Oils to help put people to sleep. Not their videos.