Sean McCracken, Project Manager

Q: As a Boxcar Creative insider, what trends do you see amongst the group? Any unique in-office habits?

A: I see our team constantly adapting on a daily basis to get the jobs done.

Q: What’s your vision for the world of digital communications? How does Boxcar Creative align with that vision?

A: Wow… this is a big one. It’s hard for me to say that I have a “vision” for the world of digital communications as I am a very organic person. I try not to control it and just ride the wave. I’d say Boxcar will ALWAYS find a way to align with the ever-changing world of digital communications. Our ability to quickly learn, grow and evolve is what facilitates that agility.

Q: Who are you outside of Boxcar Creative?

A: I’m a father, husband and fitness guru. Overall, I’m just a person who likes to have a good time!

Q: What has been your favorite Boxcar Creative project? Why?

A: My absolute favorite Boxcar project was the Sionna logo development. The client was awesome! I had a great time managing the project. It was SURREAL to watch a movie and see the logo created by the Boxcar team up on the big screen. Best Feeling EVER!

Q: Where do you look for inspiration?

A: I look for inspiration in God, fitness, my son and bicycles.


Q: What part of your role at Boxcar Creative are you most passionate about? Why?

A: I’m most passionate about doing what I say I’m going to do. I pride myself in standing by my word.

Q: What is the most rewarding part of working with a client?

A: Producing a product that they can be proud of.

Q: What advice would you offer a young professional just starting in the industry? Is there something that you wish someone had told you?

A: Learn, adapt, repeat… Jesus himself could have told me the secret to success, but I wouldn’t have listened. For some reason, I’ve just always had to learn through experience. Whether it’s the hard way or the easy way, it has always been through experience.

Sean McCracken | Boxcar Creative