The email marketing industry currently stands as a hefty $4.51 billion industry globally. And it’s projected to grow into a $22.16 billion industry by the year 2025. It’s safe to say that email marketing isn’t going away. If you know a thing or two about email marketing, you’ll know that when it comes to email design you have two options: Plain text or HTML. Plain-text emails do have certain advantages, but the response rates for HTML-designed emails are generally much higher. As a result, they seem to be the go-to design type for most marketers. As a digital marketing professional,

Do you know HTML? Should you care to learn? 

If you’re a digital marketer that dabbles in email marketing fairly often, I’d say you should. Regardless of whether you’re coding emails or not, it’s important that you understand the capabilities of differently coded marketing email templates. The last thing you would want to do is promise a client that a basic HTML email template would have the capabilities that only a CSS or Javascript coded email could perform. And for the record, coding a website and coding an email are not the same. Anyone outside of the email marketing industry might feel like using HTML, Javascript, and CSS as coding languages is pretty dated, but there’s a reason why it’s still used in 2017.


Email marketing has proven to be a safe haven for HTML coding because of it’s ability to function properly throughout the countless email clients in use today.

While HTML coded emails have the ability to render correctly throughout a wide array of email clients, it’s not perfect.  From time to time, the rendering of an HTML coded email will vary a bit in different clients or browsers. It is also important to understand that the way Outlook treats an email is vastly different from how Yahoo! will treat it. This is more of a caveat than a warning: once you’ve created an HTML email, check it in different browsers and client to ensure it looks the same throughout!

Now that you know why HTML is still relevant in today’s email marketing industry, we thought that you might want to learn a thing or two about HTML coding.  For your convenience, we put together a basic HTML cheat sheet to get you started!

If on the other hand, you’re not so interested in learning, but would like to ensure that your email design and marketing needs are left to the professionals, drop us a line!