A thriving brand for nearly 90 years, El Chico needed a refresh to their site. And while the new site would boast some pretty current functionality, the look and feel had to reflect the restaurant’s history. Borrowing design elements and type treatments from El Chico’s cultural heritage, we designed a site that blended the past with the future.
What do you do when you see an opportunity to get your client’s brand in front of the Big Game audience without paying Big Game prices? You go for it. We produced this Lexol video to run on YouTube before and after the weekend of the Super Bowl and ride the wave of buzz surrounding the Inflategate controversy.
We worked with The Marketing Arm and Cheetos to create a microsite that integrated social media, the Cheetos website, and Cheetos products to drive an Easter Egg Hunt sweepstakes. To play contestants entered a code from a Cheetos bag, website, Facebook, or Twitter to a microsite that revealed if the code was a winner.