What are the three most important things in real estate? Location, location, location. And fortunately for Rockwall, Texas, they have a prime location. What the Rockwall Economic Development Corporation (REDC) needed, however, was a digital presence to promote their location. We balanced the branding established by the city with the REDC’s desire to remain autonomous and created a website, print materials, and microsite to promote their annual job fair, which leaves no doubt that Rockwall is where you want your business to be.