When we met, WARHEADS was riding a wave of success that had unfortunately left their branding in its wake. So Boxcar stepped in and overhauled the WARHEADS brand. To begin with, we created a digital brand guide. Then, we launched a responsive website based on the new brand guidelines, and more importantly, we added a dynamic social feed to highlight the social communication we retooled. Finally, we launched a campaign that married television with digital media by casting YouTube celebrities, Arden Rose and Ryan Abe. With 1.7 million impressions and video views on our social media platforms, we can confidently say this was a successful partnership.